Attracting the customers you want.

Keeping records of customer information allows you to get more customers, and attract the customers you want. Trying to attract everyone will leave you burnt-out, and will end up attracting no one. “You can’t be everything to everyone.” Keeping detailed records of important metrics will allow you to hire a Marketing expert (like me, he he he…) to build really effective strategies, and messaging that hits a note with your ideal customer. Personally, I still like paper notebooks, but using Google files and a Google drive is the easiest way for me to send things from phone to laptop, or to send it in an email. Here are some important metrics to keep a record of. What type of vehicle they drive. Who paid the bill. Are they very chatty, or value privacy? Are they part of a club, team, church, or prominent racial group? Are they experienced campers with all their own gear, or do they need lots of help, and equipment? A good way to keep noisy, messy problematic campers away is by raising your prices to attract a better kind of client.

From my experience, however most people are kind, and will help when given a chance, let me share a personal story as a case study. Having served in the Canadian Armed Forces, I have a healthy tolerance for risk. My daughter (9 at the time) and I were on a 7-hour trip to Ottawa. I decided to cut the trip in half, and camp back-country half way. I picked a secluded spot close to the main road. We set up camp, enjoyed a stunningly beautiful sunset, then hit the sack. My daughter started getting nervous when darkness set in, and the night-time noises had her on edge. She asked me “What if there’s a serial killer outside our tent?” I assured her that the chances of that were almost zero, and no matter what was out there, I was confident that I could handle it. Then we heard a noise. Faint at first, but getting louder. It was the sound of a small motor. It was smaller than a car, I figured it was an ATV. It was definitely heading toward us, and my daughter squeezed close to me, fearfully. The motor switched into neutral about ten feet from our tent, then shut off. We sat expectantly for a couple of seconds, then we heard a soft female voice. “Are you guys ok?” The tenseness in the air evaporated. I replied “Yep, we’re fine, thanks!” “Ok then!” she said, and drove away. The specter had turned from an axe-wielding murderer to a polite, helpful farmer. After a big hug, my daughter slept like a log for the rest of the night. Posting photos of you, and your family is a great way to connect with your customers, it’s a strategy I use in my work. Email me for a chance to win a free professional Photograpy, and Marketing services for your business to get more high-quality customers. Cheers!